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You are Viewing an Archived IssuePosted: 06/20/12
DDA seeks input on
by CHRIS GRAYRomeo may be within the United States, but a passport may soon aid visitors to the historic village.
Observer Staff Writer
The Romeo Downtown Development Authority (DDA) is seeking new programs for downtown businesses to promote themselves.
DDA Director Kim Hale approached the DDA board with the idea of creating a Romeo passport to help bring more traffic into downtown.
She said the passport would have a page for each participating business, and as customers make purchases they will receive stamps. When enough stamps are collected, the passport holder can then enter a sweepstakes.
"The board thought that was a forward-thinking idea, and want me to shop around the local business community to see if we have an interest in participating," Hale said.
She said the sweepstakes prize could range from a locally-inspired item to a one-week trip to the Florida Keys.
To get the program up and running, she said a minimum of 20 businesses would need to join.
"We'll come back in July with it," she said. "If we get it approved, we can sell passports during Peach Festival."
Hale will also research the viability of offering planter sponsorships to local businesses and groups. She said interested parties could pay to sponsor one of 28 concrete planters found throughout downtown.
In turn, a stake in the planter would display the sponsor's name.
"It's essentially an advertising opportunity for businesses outside of town to get Main Street signage, and an opportunity for families, civic groups and others to beautify downtown," Hale said.
Hale is currently considering a price tag of $300 to $400 in exchange for six months of signage. If approved by the DDA board, the sponsorships could begin as soon as February.