C. FRANCES ASCHLIMAN
We have been here for a long time...
The Observer faces the village park
The Romeo Observer was founded in 1866
and has been published every week for 148 years. During the 19th century, Romeo
was a major community in Macomb County and this newspaper was an important
The Observer is community minded,
serving not only readers but also businesses and local organizations and is the
paper of record for local municipal units.
In 1969, a weekly free newspaper, The
Countryman, was established to cover areas in our retail zone (other school
districts) in which Observer circulation was thin. The distribution pattern was
determined by local businesses who furnished addresses of their customers.
In 1987, a computer database was created for
all addresses in the zip codes in the basic Observer circulation area. A
computer program generates labels for all subscribers in those zip codes. The
program then generates labels for all residents who are not subscribers.
Non-subscribers receive Total Marketplace, which is basically the Observer
classified pages plus special promotions and inserts. The three editions reach a
total of more than 21,000 homes in our retail area by mail or by carrier.
In addition to better serving the business
community with expanded circulation to cover the retail zone, the Observer has
improved the product for readers. We now feature full color pictures on the
front page and occasionally elsewhere in the paper. We have added the Associated
Press wire for news features, writers to augment our local news, and feature
In 2000, a web site was launched to expand and supplement our news coverage
and advertising reach.
The Observer has a long history of serving the people, the businesses and the
readers in North Macomb and adjacent areas. We continue to find better ways to
serve our customers.
The Observer is located one block west of the
main four corners and one block north of St. Clair (32 Mile) facing the Village
Park on Rawles.
on North Rawles in downtown Romeo.
124 West St. Clair
P.O. Box 96
EDITOR & PUBLISHER:
Melvin E. Bleich
Dennis A. Setter
- Friday, 2 pm -
- Friday, 5 pm -
- Monday, Noon -
Service Directory Display
- Monday, 2 pm -
Service Directory Liners
- Monday, 3 pm -
All Holiday Deadlines are One Full Workday Earlier